by irenewilliams | Nov 3, 2018 | Uncategorized
Have you seen the 2002 movie Minority Report? In particular, do you recall the scene in which the lead character, played by Tom Cruise, is shown highly targeted advertisements as he walks along a corridor? Through recognition technology, advertisers show him extremely...
by irenewilliams | Aug 26, 2018 | Digital Marketing, Email Marketing, Facebook, Measurement & Tracking
Have you ever purchased an item that had all the bells and whistles, yet you ended up being overwhelmed and using only its most basic functions? I see you nodding from here. That was me with my SLR camera. I had best intentions to become a photography pro with that...
by irenewilliams | Aug 26, 2018 | Blogging, Content Marketing, Message to Market, SEO
I have a degree in professional writing. My friends know me as a true “word nerd” who loves to turn a phrase. Writing content is a core component of my business and an important way I generate income. When companies like yours seek blog content for your websites, that...
by irenewilliams | Aug 26, 2018 | Message to Market, Social Media
When it comes to building your business, the best kind of party to have is a third party endorsement. Sounds silly, I know—but the thought behind it is 100% serious. In our social media-driven world, it’s possible to connect with third parties who’ll speak on behalf...
by irenewilliams | Aug 16, 2018 | Biz Strategy, Digital Marketing, Mobile Marketing, Social Media
The more things change, the more they keep changing. Yes, I’ve modified the adage about things staying the same even as they change. I’ve done so because I work with digital, social, and mobile marketing on a daily basis—and the only thing constant in my business is...
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