by irenewilliams | Aug 16, 2018 | Biz Strategy, Digital Marketing, Mobile Marketing, Social Media
The more things change, the more they keep changing. Yes, I’ve modified the adage about things staying the same even as they change. I’ve done so because I work with digital, social, and mobile marketing on a daily basis—and the only thing constant in my business is...
by irenewilliams | Aug 16, 2018 | Biz Strategy, Customer Connections, Digital Marketing
Did you know that well more than half of online shoppers start their searches on Amazon, not Google? That’s right! Most people begin…and often complete…their purchases directly on Amazon, circumventing Google entirely. Why am I telling this to all of you who are...
by irenewilliams | Aug 16, 2018 | Instagram, Social Media, Video Content
Of all the social platforms, Instagram is my personal favorite and a professional ‘must use’. Why? Personally, I like that the app is first and foremost about visual content and offers fewer options for inane or grumbling banter (Facebook, anyone?). I choose to follow...
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