by irenewilliams | Aug 26, 2018 | Digital Marketing, Email Marketing, Facebook, Measurement & Tracking
Have you ever purchased an item that had all the bells and whistles, yet you ended up being overwhelmed and using only its most basic functions? I see you nodding from here. That was me with my SLR camera. I had best intentions to become a photography pro with that...
by irenewilliams | Aug 26, 2018 | Blogging, Content Marketing, Message to Market, SEO
I have a degree in professional writing. My friends know me as a true “word nerd” who loves to turn a phrase. Writing content is a core component of my business and an important way I generate income. When companies like yours seek blog content for your websites, that...
by irenewilliams | Aug 16, 2018 | Biz Strategy, Digital Marketing, Mobile Marketing, Social Media
The more things change, the more they keep changing. Yes, I’ve modified the adage about things staying the same even as they change. I’ve done so because I work with digital, social, and mobile marketing on a daily basis—and the only thing constant in my business is...
by irenewilliams | Aug 16, 2018 | Biz Strategy, Customer Connections, Digital Marketing
Did you know that well more than half of online shoppers start their searches on Amazon, not Google? That’s right! Most people begin…and often complete…their purchases directly on Amazon, circumventing Google entirely. Why am I telling this to all of you who are...
by irenewilliams | Aug 16, 2018 | Instagram, Social Media, Video Content
Of all the social platforms, Instagram is my personal favorite and a professional ‘must use’. Why? Personally, I like that the app is first and foremost about visual content and offers fewer options for inane or grumbling banter (Facebook, anyone?). I choose to follow...
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