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What Stats Should You Track? Find the Best Data for Your Biz

by irenewilliams | Aug 26, 2018 | Digital Marketing, Email Marketing, Facebook, Measurement & Tracking

Have you ever purchased an item that had all the bells and whistles, yet you ended up being overwhelmed and using only its most basic functions? I see you nodding from here. That was me with my SLR camera. I had best intentions to become a photography pro with that...

The Truth About Blogging for Your Small Business

by irenewilliams | Aug 26, 2018 | Blogging, Content Marketing, Message to Market, SEO

I have a degree in professional writing. My friends know me as a true “word nerd” who loves to turn a phrase. Writing content is a core component of my business and an important way I generate income. When companies like yours seek blog content for your websites, that...

Big Changes in Digital-Social-Mobile: What Small Biz Owners Need to Know

by irenewilliams | Aug 16, 2018 | Biz Strategy, Digital Marketing, Mobile Marketing, Social Media

The more things change, the more they keep changing. Yes, I’ve modified the adage about things staying the same even as they change. I’ve done so because I work with digital, social, and mobile marketing on a daily basis—and the only thing constant in my business is...

Five Ways to Position Your Business for the Future

by irenewilliams | Aug 16, 2018 | Biz Strategy, Customer Connections, Digital Marketing

Did you know that well more than half of online shoppers start their searches on Amazon, not Google? That’s right! Most people begin…and often complete…their purchases directly on Amazon, circumventing Google entirely. Why am I telling this to all of you who are...

Insta Gratification – Four Tips to Make Instagram Work for Your Biz

by irenewilliams | Aug 16, 2018 | Instagram, Social Media, Video Content

Of all the social platforms, Instagram is my personal favorite and a professional ‘must use’. Why? Personally, I like that the app is first and foremost about visual content and offers fewer options for inane or grumbling banter (Facebook, anyone?). I choose to follow...

Recent Posts

  • Pin to Win! How to Make Pinterest a Winning Marketing Tool for Your Biz
  • How to Market to Customers While Respecting—and Protecting—Their Privacy
  • What Stats Should You Track? Find the Best Data for Your Biz
  • The Truth About Blogging for Your Small Business
  • Getting In with Influencers: Tips for Building Your Circle of Brand Advocates

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