by irenewilliams | Mar 19, 2019 | Pinterest
Say the word “Pinterest” to most people, and they’ll likely think of moms searching for party ideas or friends hunting new recipes to try. When I hear “Pinterest”, I think “website traffic”! You read that correctly. In my agency, we use Pinterest to drive more people...
by irenewilliams | Aug 26, 2018 | Digital Marketing, Email Marketing, Facebook, Measurement & Tracking
Have you ever purchased an item that had all the bells and whistles, yet you ended up being overwhelmed and using only its most basic functions? I see you nodding from here. That was me with my SLR camera. I had best intentions to become a photography pro with that...
by irenewilliams | Aug 26, 2018 | Message to Market, Social Media
When it comes to building your business, the best kind of party to have is a third party endorsement. Sounds silly, I know—but the thought behind it is 100% serious. In our social media-driven world, it’s possible to connect with third parties who’ll speak on behalf...
by irenewilliams | Aug 16, 2018 | Biz Strategy, Digital Marketing, Mobile Marketing, Social Media
The more things change, the more they keep changing. Yes, I’ve modified the adage about things staying the same even as they change. I’ve done so because I work with digital, social, and mobile marketing on a daily basis—and the only thing constant in my business is...
by irenewilliams | Aug 16, 2018 | Instagram, Social Media, Video Content
Of all the social platforms, Instagram is my personal favorite and a professional ‘must use’. Why? Personally, I like that the app is first and foremost about visual content and offers fewer options for inane or grumbling banter (Facebook, anyone?). I choose to follow...
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