Irene's Indie Biz Insiders Blog
Ideas, Information, and Inspiration for Making a Great Living and Living a Great LifeHow to Market to Customers While Respecting—and Protecting—Their Privacy
We have to prioritize security, privacy, and transparency on our business websites. Here are key ways to ensure your site is updated for today’s standards.
What Stats Should You Track? Find the Best Data for Your Biz
Have you ever purchased an item that had all the bells and whistles, yet you ended up being overwhelmed and using only its most basic functions? I see you nodding from here. That was me with my SLR camera. I had best intentions to become a photography pro with that...
The Truth About Blogging for Your Small Business
I have a degree in professional writing. My friends know me as a true “word nerd” who loves to turn a phrase. Writing content is a core component of my business and an important way I generate income. When companies like yours seek blog content for your websites, that...
Getting In with Influencers: Tips for Building Your Circle of Brand Advocates
When it comes to building your business, the best kind of party to have is a third party endorsement. Sounds silly, I know—but the thought behind it is 100% serious. In our social media-driven world, it’s possible to connect with third parties who’ll speak on behalf...
Big Changes in Digital-Social-Mobile: What Small Biz Owners Need to Know
The more things change, the more they keep changing. Yes, I’ve modified the adage about things staying the same even as they change. I’ve done so because I work with digital, social, and mobile marketing on a daily basis—and the only thing constant in my business is...
Five Ways to Position Your Business for the Future
Did you know that well more than half of online shoppers start their searches on Amazon, not Google? That’s right! Most people begin…and often complete…their purchases directly on Amazon, circumventing Google entirely. Why am I telling this to all of you who are...
Insta Gratification – Four Tips to Make Instagram Work for Your Biz
Of all the social platforms, Instagram is my personal favorite and a professional ‘must use’. Why? Personally, I like that the app is first and foremost about visual content and offers fewer options for inane or grumbling banter (Facebook, anyone?). I choose to follow...